The New York Animal Agriculture Coalition (NYAAC) and the American Dairy Association & Dairy Council (ADADC) will be conducting a training workshop this month to help owners of dairy farms learn how to host a successful farm tour. The four-hour long seminar will cover all aspects of farm tours from setting the date to messaging and parking cars. The workshop is free, includes lunch, and is scheduled for Friday, March 28 from 10:30am – 2:30pm at the Springside Inn at 6141 W. Lake Road in Auburn. Reservations are required.

“Transparency is key in building trust with the public about our modern dairy farms,” said Jessica Ziehm, Executive Director of NYAAC, “One of the best ways to achieve that is to invite the public onto our farms to see for themselves how we care for our animals and the land. This workshop will give farmers the knowledge, resources and confidence to organize an event or tour on their own farm, helping bridge the gap between farmer and consumer.”

Whether hosting a kindergarten class for an hour or organizing a larger tour that is open to the general public, this workshop will go over all the details needed, as well as ideas and suggestions to ensure a positive experience for both host farms and tour participants. Discussion will also involve utilizing social media as a way to share your farm with the public.

In the morning, ADADC and NYAAC will present a comprehensive to-do list of organizing, promoting and conducting a farm tour. All participants will be provided free take-home materials to use on a farm tour including a complete farm tour kit, a set of 10 educational farm tour signs, as well as promotional items such as pencils, erasers, coloring books, brochures and more.

After lunch, a panel of farm tour veterans will share their experiences with a variety of different types and sized farm tours. Those experts will be available for questions and answers following their presentations.

Reservations are required by Thursday, March 20, 2014. Please contact Jessica Ziehm at to reserve your spot.

NYAAC is a farmer founded and funded organization that strives to enhance the public’s understanding of and appreciation for animal agriculture and modern farm practices, of which ADADC is a member. ADADC is the region’s dairy promotion organization that is funded by dairy farmer checkoff dollars and works to increase demand for domestically produced dairy products.